Show: AD BOOK: Express Visual Edition

@ GLORIAMARIA Gallery in Milan, Italy, curated by BFFA3AE

AD BOOK consists entirely of art advertisements: for artists, galleries, publications, businesses, and anything arts related. For the book, BFFA3AE created a system of value to determine the cost of each ad. The fee was based on a set of variables mimicking advertising standards, while offering a new approach to the traditional system. With an introduction by Knight Landesman, publisher of Artforum.

Ad campaign

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